Retail and customer service jobs are the largest in
terms of numbers in the region. The dominant retail workforce issues are
retention, recruitment, education, and training. Key national workforce
issues impacting the region include the following:
The retail industry has a large demand for
workers. In an increasingly diverse society, multi-lingual employees
are desirable. Retailers are customer service-driven and need workers
to speak the languages of their customer base. Limited English Proficiency
(LEP) is a problem. Workers may speak the language of customers, but
lack basic English language and literacy skills.
Retail is increasingly driven by high-end technology
that requires advanced skills. Employers recruit job candidates from
community colleges and universities and train incumbent workers to upgrade
their skills for career advancement.
Larger retailers prefer employees with a high school
education. In the retail grocery industry, employers increasingly seek
graduates of college and university, junior and community college, and
technical institute programs in food marketing, food management, and
supermarket management.
Policy Actions
The retail sector is often the “first job”
for many populations including youth, adults re-entering the labor force,
long-term unemployed individuals and refugees. The WIB is working with
employers and service providers to ensure that low-cost basic skills instruction
is being provided that allows retailers to choose from a qualified workforce.
WIB will work with retailers to assess interest in
short-term, low-cost basic skills training for new hires that could fit
within existing WIA OJT parameters. The WIB sees this as a viable alternative
to the traditional method in which employees learn by termination how
to conduct themselves on the job.