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American Apprenticeship Initiative

This project will build a new sustainable regional pipeline specific to advanced manufacturing including nanotechnology, cybersecurity and unmanned vehicle systems.  This program will help employees and employers located in the following counties:  Broome, Cayuga, Chemung, Chenango, Cortland, Delaware, Herkimer, Jefferson, Lewis, Madison, Oneida, Onondaga, Oswego, Otsego, Schuyler, St. Lawrence, Steuben, Tioga and Tompkins. 

Participant Benefits

To assist high school and college students, disconnected youth, unemployed adults, minorities and veterans enroll in apprenticeship opportunities.

Apprentice training is a way for participants to gain classroom instruction based on specific trades, become job ready through hands on training, receive certification at  completion of program and create future opportunities.

Local apprentices are paid, starting day one, often more than minimum wage.  There is no charge to the apprentice to enroll.

Employer Value

This program helps companies registered in the apprenticeship program recruit, train, retain and develop a diverse workforce of skilled employees.   The program paired with on the job training and classroom instruction expand career pathways and prepare the workforce for an every changing tomorrow.

Registered Apprenticeship Programs are also eligible for training/retention funding to help develop a creative and intuitive workforce.



Request for Proposals (RFP)

Request For Proposals were recently sent to local/area businesses on or around 4/24/2017 - if you have questions or need clarity - please contact  In an effort to provide all proposals fairness and complete clarity - all questions asked with be made public with the  question and answer posted here.


Question: What is the final completion date of the entire project?

Answer: That will be determined upon choosing the vendor for the project.


Question: Does the AAI have a pre-existing brand which we should adhere to or you specifically looking for a firm that can develop a brand to sell the mission of the AAI?

Answer: Yes we have an existing Brand


Question: Are you providing scripting for these videos or are you looking for a company to provide creative/scripting to drive a desired action - and if so what are the actions?

Answer:  We already have a broad message we would like to convey, but we will need to collaborate with the vendor to create a script in the proper format for the video. The action is to inform students/parents of the benefit of apprenticeship, specific to advanced manufacturing, nanotechnology, cybersecurity and unmanned vehicle systems.


Question: Is the :30 second video destined for television/online pre-roll, if so are you looking to partner with a firm, long term, that can assist in leveraging your media funds with experienced, media buying and negotiation. (our media ratecards reflect our buying power in the market)?

I also ask partially because I was wondering the genesis of the :30 second length and whether you were interested in discussing whether or not an option for  longer video (say:60 second) might not provide additional time to deliver detail or powerful messaging that could better drive the required action  - especially if the production cost of the piece was identical.

Answer: We are looking for short form videos to be viewed either online or television. We will not pay for media space, we will leverage partnerships to get exposure - ie school districts sharing videos on social media & classroom televisions. We are open to discuss the pros and cons of video length.


Question: If a production company is also able to offer broadcast television and radio air time for the spots at no additional cost as part of a production package, is that of interest to the organization?

Answer: Yes.


Question: How would you like us to submit our proposal?  Would you want it via email or a hard copy that is hand delivered?

Answer: The signed paper proposal must be post marked or hand delivered, no later than May 9, 2017 -  electronic files must be received by May 9, 2017, 5:00PM EST.


Question:Are we required to sign and provide Workforce Development Board with the “Sample Contract” page of the RFP document in our proposal?  

Answer: You just need to sign the initial page.


How can I learn more about this program?

Contact your local AAI Program Staff at:

Working Solutions
209 Elizabeth St.
Utica, NY 13501
Phone: (315) 798-5008

President Obama Announces
American Apprenticeship Initiative

President Obama and the White House through the Department of Labor awarded $175 million in American Apprenticeship Grants to 46 public-private partnerships marrying the efforts of employers, organized labor, non-profits, local governments, and educational institutions to expand high-quality apprenticeships. The winning grantees have pledged to train and hire more than 34,000 new apprentices in high-growth and high-tech industries including health care, IT and advanced manufacturing over the next five years.